Radio Consultant Jacobs Media presented their Techsurvey 8 over the weekend. Here’s a look at their top line findings about how people use technology.
Ad targeting in Internet radio does not deliver for advertisers at the local level.
MORE proof that Radio Broadcasters are clueless to the power of online, mobile, and future money making opportunities. http://ow.ly/9BnLA
What was once the digital equivalent of Thomas The Tank Engine is quickly becoming a Bullet Train, and radio has to get on board, be able to react instantly to changes in technology and user behavior, and do whatever it takes to stay relevant in a Pandora world. I know some groups and stations can do this. I just wish the ones that can’t or won’t would get on board the train before it runs them ove